Our Story

It started with a crowded shelf and an empty promise.
Eleven bottles, three serums layered, a face that felt tighter by the day. We weren’t chasing “anti-age” anymore. We wanted calm. So we asked the women around us what they actually needed. The words differed, the answer didn’t: a routine that feels good, works, and speaks plainly.

We began by cutting the noise. Fewer steps, better choices.
Our formulas start with the skin barrier—lipids for repair, humectants for hydration, and gentle refinement you can use every day. We choose tolerable doses you can stick with, because consistency beats intensity. No miracle talk—just clear expectations: a routine that supports the skin barrier and helps reduce the appearance of fine lines.

We love beautiful textures, but we love clarity more.
On every product page, we explain what’s inside and why—including the percentages we can responsibly share, in plain language. And we set a simple timeline for daily use:

• Weeks 1–2: noticeably more comfort and suppleness.

• Weeks 3–4: a fresher look; make-up sits better.

• Weeks 6–8: a smoother-looking complexion and a more settled skin feel.

Value matters.
We make fewer-better formulas so you need fewer products—and finish what you start. Luxurious results, not the luxury price tag. From £X for Y ml (about Z weeks of use).

What does it feel like? Silky, non-sticky textures. No fragrance overload.
A 60–90 second ritual: cleanse, treat, seal. Breathe in, apply, done. Kind to sensitive skin, steady enough to notice a change.

What you won’t get: “miracles”, shame, or 10-step schedules.
What you will get: respect for skin that’s living, transparency you can understand, and a team that would rather prove than promise. Where we can, we measure (think hydration and comfort) and we publish the outcomes in plain English. No filter required.

This is Alore. Calm in your routine, results you can feel, language that honours your skin.