Last updated: 13 September 2025

This Privacy Policy explains how Alore ("we", "us", "our") collects and uses your personal data when you visit shopalore.com (the "Site"), purchase our products, contact us, or interact with us on social media. It also explains your privacy rights and how UK law protects you.

1. Who we are (Controller)

Alore is the controller responsible for your personal data.

Legal entity: [Alore Ltd]
Registered office: [●]
Company number: [●]
VAT number: [●]
Email: contact@shopalore.com
Postal address for privacy correspondence: [●]

If you have questions about this Policy or your rights, contact us at contact@shopalore.com.

2. The data we collect

The personal data we collect depends on how you interact with us. We may collect:

Identity & contact data – name, title, billing/shipping address, email address, phone number.
Order & account data – order history, payment method details (tokenised by our payment providers), account credentials (hashed), preferences.
Marketing & communications data – your preferences for receiving marketing from us and your communication preferences.
Device & usage data – IP address, device identifiers, browser type, time zone, cookie identifiers, pages viewed, links clicked.
User‑generated content – product reviews, photos, comments, survey responses.
Support data – messages you send to us (e.g., returns, complaints).

Special category data: We do not seek to collect health or other special category data. Please avoid sharing sensitive information (e.g., medical conditions). If you voluntarily provide such data, we will only process it where the law allows (e.g., with your explicit consent) or we will delete it.

3. How we collect data

Direct interactions – when you place an order, create an account, subscribe to marketing, contact support, post a review, or enter a promotion.
Automated technologies – via cookies and similar technologies when you interact with the Site.
Third parties – analytics providers, ad networks, payment and fraud‑prevention providers, delivery partners, social media platforms (when you interact with our pages or ads).

4. How and why we use your data (lawful bases)

We will use your personal data only where we have a lawful basis under UK law:

(A) Performance of a contract – to take and fulfil orders, provide customer service, manage returns and refunds, and operate your account.
(B) Legitimate interests – to run our business and improve our Site (e.g., analytics, fraud prevention, network security), to send marketing about similar products to existing customers (you can opt out anytime), and to personalise content. We balance these interests against your rights.
(C) Consent – to send email/text marketing where required by law and to place non‑essential cookies; you can withdraw consent at any time (see Section 10).
(D) Legal obligations – to keep records for tax and accounting, and to comply with requests from regulators/law enforcement.
(E) Vital interests – only in rare emergencies.

We do not make decisions based solely on automated processing that produce legal or similarly significant effects. We may use automated tools (e.g., fraud screening); you can request a human review.

5. Direct marketing

You can opt in to email/text marketing. If you are an existing customer, we may send marketing about similar Alore products, provided you had a clear opportunity to opt out when we collected your details and in every message. You can unsubscribe at any time by clicking the link in our emails or contacting us.

6. Cookies and similar technologies

We use cookies, pixels and similar technologies to operate the Site, measure performance, and personalise content and ads. Non‑essential cookies are used with your consent where required. For details (types, purposes, lifetimes and how to change your settings), see our **Cookie P